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30-YR OLD KOREANS EMERGE AS KEY CONSUMER FORCE.
SEOUL, March 3 Asia Pulse - Focusing on the latest fashion trends and putting more stress on quality than price, "New Thirties" are becoming a major consumer force in this country.
Market watchers say that Koreans in their early thirties have emerged as key customers in every domestic market sector, including department stores, internet shopping malls and service businesses.
The recently-coined name refers to those born in the late 1960s and early 1970s, when the country began rapid economic growth.
Most of them are spending-oriented, well-educated and relatively affluent because they experienced less poverty than previous generations, according to marketing experts.
As teenagers, they were called the "New Generation" and later as the "X-Generation" when they reached their twenties.
Shopping mall marketers say the group is unpredictable but very important as customers.
For example, until 1998, most major customers of Hyundai Department Store were in their forties, but starting from last year, New Thirties became dominant.
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Source: HighBeam Research, 30-YR OLD KOREANS EMERGE AS KEY CONSUMER FORCE.