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(From The Monitor (Uganda) - AAGM)
Byline: Kevin O!oeconnor
In 1995, a newsvendor in Kampala told me that the most important factor affecting his daily sales was a newspaper!oes front page headline.
![section]And if I hear that President Museveni is making cabinet changes,![umlaut] Peter, the newsvendor said, ![section]I always order many more newspapers. For of all headlines, it is !YENPresident announces Cabinet changes!oe !V that most hugely increases my sales.![umlaut]
Headlines, especially on the front page, are therefore very important to newspapers. A good headline grabs the attention of potential readers, and results in more sales.
Here are some examples of important headlines …