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Newspaper Headlines: How They Can Be Real Fun.

Asia Africa Intelligence Wire

| February 22, 2003 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From The Monitor (Uganda) - AAGM)

Byline: Kevin O!oeconnor

In 1995, a newsvendor in Kampala told me that the most important factor affecting his daily sales was a newspaper!oes front page headline.

![section]And if I hear that President Museveni is making cabinet changes,![umlaut] Peter, the newsvendor said, ![section]I always order many more newspapers. For of all headlines, it is !YENPresident announces Cabinet changes!oe !V that most hugely increases my sales.![umlaut]

Headlines, especially on the front page, are therefore very important to newspapers. A good headline grabs the attention of potential readers, and results in more sales.

Here are some examples of important headlines …

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