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Good fourth quarter boosts B&N.com results: sales rise 4% in year to $422 million, and losses slashed. (News).(Barnes&Noble.com)
LIKE ITS MAIN competitor Amazon.com-- unlike most bricks-and-mortar stores, including namesake Barnes & Noble--online book retailer Barnes&Noble.com had a strong holiday season. The results helped the company reduce its quarterly net loss by 88.2%, to $15 million. Total sales at B&N.com in the fourth quarter of 2002 rose 11.2% to $127.9 million. For the full year, sales rose 4.5%, to $422.8 million, and its net loss was cut to $73.7 million from $244.4 million.
B&N.com CEO Marie Toulantis attributed the strong fourth quarter results to "our highly effective holiday merchandising and advertising programs, our targeted marketing strategy as well as a robust on- line …
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