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(From Business Line)
CHENNAI, Feb. 6. ASHOK Leyland intends to step up its efforts to promote the 'Leyparts' brand, the name under which the company sells its spare parts. Spare parts' sales contribute about Rs 200 crore to the company's turnover, but have been stagnating around this level for some years now. Promoting the Leyparts brand will enable the company to get a bit more of the replacement market.
This is similar to the approach adopted by Maruti - the spare parts sold under 'Maruti Genuine Parts' brand account for about 35 per cent of all the Maruti vehicles-related parts sales.
"We have been working with our consultants on this," Ashok …