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Rod Paul, director of Primary Pictures, an Atlanta-based production facility that focuses on TV commercials and documentaries, remembers the exact moment he became convinced it was time to move aggressively into high-definition (HD) video acquisition. It was this past August, and he happened to be sitting in the lobby of a video post production facility watching some NASA video footage playing on a 42-inch LCD panel.
"It was a 30-minute reel," recalls Paul, "and the images were just beautiful. On top of that, a lot of them were in slow motion. Frankly, I was just knocked out by how it looked."
When he discovered it was shot with Panasonic's AJ-HDC27 ...