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YAHOO JAPAN EXPERIMENT SHOWS INTERNET ADS CAN DOUBLE SALES.
TOKYO, Feb 4 Asia Pulse - In an experiment designed to see how advertising on the Internet can be effective, Yahoo Japan Corp. (TSE:4689) showed that such ads can help double sales of a particular product.
The portal operator plans to provide the results of its experiment to ad agencies and others to attract advertisers to Internet ads. Yahoo Japan conducted the experiment for one month from Oct. 24 last year, placing online ads for a lotion sold for 1,800 yen (US$14.93) at particular convenience store chains.
The product, which was in the third year since its debut, logged almost flat monthly sales until the experiment. But after Yahoo Japan started ...
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