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Saab sheds also-ran tag to take on rivals.
(From The Northern Echo)
Byline: Nigel Burton
COMEBACKS can be so cruel. Expectations run high and the pressure's on.
The new Saab 9-3 has big boots to fill; the original 900 was one of the best-loved cars ever built by the Swedes.
That's why its predecessor (also called the 9-3) failed to make a mark in the sales charts.
Based on a Vauxhall chassis that was almost obsolete before it ever turned a wheel, the last 9-3 was too far off the pace of trendsetters like the BMW 3-series and the Audi A4.
Saab buyers pride themselves on their powers of discernment and wisdom. They can spot a duffer, and that's what drove them away from the last 9-3.
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