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NEW DELHI, Jan 2 Asia Pulse - On the back of World Cup football fever, colour TVs led a strong rally in the consumer electronics industry during 2002, with foreign brands such as LG and Samsung overtaking domestic giants BPL and Videocon so that the customer got the best in terms of price and variety.
The fierce competition among players saw CTV prices falling by about 10 per cent and aggressive marketing coupled with a raised advertising pitch saw sales grow an unprecedented 25 per cent to touch 6.75 million units. Next year's Cricket World Cup is keeping this industry's hopes alive for another killing.
New features the players promoted to boost sales this year include signal enhancement and less eye strain, pure flat screens, ...
Source: HighBeam Research, WORLD CUP FEVER, LOWER PRICES BOOST INDIAN TV SALES IN 2002.