Rocket boy. (broadcast).(Nickelodeon.com's Jimmy Neutron Gotta Blast Rocket Race game commercial)(Brief Article)

Imagination, when combined with computer graphics, can be extremely powerful, as an unsuspecting boy discovers in "How to Play," a TV commercial promoting Nickelodeon.com's Jimmy Neutron Gotta Blast Rocket Race game.

The 60-second spot begins with a shot of Jimmy Neutron, a 3D non-photorealistic character created by Nickelodeon. The sequence then transitions to a real boy, who is sitting at his computer in his bedroom. Suddenly, the room is transformed into a rocket lab, and the boy uses the computer to design his own rocket ship, which materializes around him as he continues interacting with his computer. First, the outside shape of the rocket evolves in a wireframe format, then paint is applied. Finally, the rocket's canopy closes, and the boy blasts into space.

For the digital ...