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A Himalayan McDonald's? (Society).(Brief Article)
Tyler Cowen, "The Fate of Culture," in Wilson Quarterly, Autumn 2002 (wilsonquarterly.com)
A George Mason University economist believes that the small Himalayan kingdom of Bhutan would be better off if it had a McDonald's. In an article adapted from his upcoming book Creative Destruction: How Globalization is Changing the World's Cultures, commercial culture guru Tyler Cowen argues that globalization has many positive effects on traditional cultures. By providing new options and opportunities to individuals, globalization actually increases cultural diversity. As a result of globalized culture, the rural shepherd, for example, can become a global singing sensation without actually leaving home.
Cultures, Cowen observes, have never existed in total isolation. The synthesis of outside influences--the joining of the familiar and the foregin--has always created hybrids. The definition of cultural diversity, he argues, should not only cover the ...
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