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CZECH SHOPPING HABITS IN TRANSITION.
(From Market - Europe)
The average Czech household is operating on a tight budget, yet consumers are becoming more sophisticated, demanding more value in their purchases. This trend bodes ill for the open-air markets that tend to sell poor quality goods at low prices
Hypermarkets are winning over an ever-increasing number of mid- to upper-income consumers. Over the past two years, hypermarket sales have risen by more than 10 percent per annum on average. These large retailers have absorbed roughly 30 percent of the sales that previously corresponded to outdoor markets and the trend should accelerate over the next few years. Vendors expect an 80 percent decrease in sales over the next three years as international retail chains expand their presence in the Czech Republic
To a great degree, the change in buying habits is attributable to a growing quality consciousness on the part of the average consumer. Recently enacted consumer rights legislation requires ...
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