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Olympic Factory.

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| August 01, 2004 | COPYRIGHT 2004 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Business Today (India))

Byline: E. Kumar Sharma

What do Maria Sharapova, Anna Kournikova, Andre Agasse, Monica Seles, Jim Courier and Pete Sampras have in common, apart from the game of tennis? All of them graduated from the Nick Bolletieri Academy at IMG Academies in Bradenton, Florida. Kournikova, for instance, was just 10 when she enrolled at the IMG-owned Bollettieri Tennis Academy. And it is not just tennis. The International Management Group, (or IMG) Academies have, since 1978, trained and "finished" some of the best-known sports champions of the world at its 200-acre sports academy.

Now, it wants to recreate a similar sports nursery in-no, not the Middle East or the Far East that it initially checked out, but-Hyderabad. Last month, IMG unveiled its master plan to build its first such venture outside the US to churn out Wimbledon champs and Olympic medallists from Hyderabad's Gachibowli enclave. The venture, billed IMG Academies Bharata, will be spread over 400 acres near the Indian School of Business at Gachibowli, in the first phase will cost at least Rs 500 crore to build, and will boast of world-class sports-training facilities (See Plenty of Play). The project also has a second phase, spread over 450 acres near the proposed international airport at Shamshabad and will cost an additional Rs 200 crore at least. Unlike the first phase that will provide specialised sports training, the second phase would be aimed at providing sports, entertainment and leisure to the masses. When fully built-that'll be sometime in September 2006 for phase I and mid-2007 for phase II-the complex will even have retail and commercial space, two airport hotels and an additional golf course, besides the state-owned stadium complex. Says Ahobala "Billy" Rao, an IIT and Columbia University alumnus, and IMG's point man for the India project: "It will be a first-of-its-kind sports facility in India."

But why did IMG pick Hyderabad when it had the whole wide world to choose from? "It is one Indian city that has risen quite rapidly from being a quiet city to a leading technology one with its IT and pharma companies," says Andrew Krieger, a 48-year-old US businessman and the man behind the ...

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