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To know list: 7 fruity drinks for Shaq and his friends, pronto!(Know It All)(sports and corporate advertising)
(1) RETURN OF THE COLA WARS
The drive to dominate
If Budweiser is the King of Beers, can Miller run for president? Ah, who cares? We've got a better beverage power struggle for you.
The so-called Cola Wars of the 1980s featured advertising campaigns filled with pop stars and a perhaps unprecedented wave of insults. Coca-Cola and PepsiCo are at it again, only now their fight is most visible in the realm of NASCAR.
It heated up two weeks ago at Daytona in the Pepsi 400, where Coca-Cola spent an estimated $3 million to promote its new C2 product on nine Nextel Cup cars. (Despite the commando attempt at counter-marketing by Coke, Pepsi ...
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