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Multimedia News Release - Erie Insurance Group and Avon Grove High School Produce Safe Driving Public Service Announcement.

PR Newswire

| July 16, 2004 | COPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ERIE, Pa., July 16 /PRNewswire/ -- "Don't let this be your doorbell." That's the daunting message delivered in a public service announcement (PSA) produced by Avon Grove High School students and Erie Insurance Group employees, filming on location in West Grove, Pennsylvania.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/erie/12431/

The PSA was produced as part of the Erie Insurance Group Lookin' Out program, a safe teen driving initiative conducted in nearly 20 high schools across Pennsylvania during the 2003-04 academic year. Each participating school was invited to submit an entry for the PSA contest. The winner was selected based on a variety of criteria, including the clarity and relevance of the message and the potential for the message to build awareness and positively impact teen driving behavior. The winning PSA was directed and produced by ERIE's media services employees…

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