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Tapping SAP potential.(Static)(Brief Article)

The Sporting News

| July 12, 2004 | Quindt, Fritz | COPYRIGHT 2004 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Tapping SAP potential: Shakespeare wrote, "The play-by-play's the thing," or thereabouts. Now, in a 10-game experiment starting July 15, FOX Sports Net will test the premise by offering White Sox viewers an alternate audio channel that flouts traditional baseball soundtracks.

Sox Audio Plus will use your set's Secondary Audio Programming function, which most of us use only for laughs during Seinfeld reruns. Pushing the SAP button on the remote during Sox broadcasts will replace Ken Harrelson and Darrin Jackson's commentary with FSN "personalities" Eric Collins and Pat Reidy and a designated fan. ...

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