Be e-successful with e-newsletters-Part 1.(Music Online)

One of the most valuable forms of online marketing and one of the best ways to keep in contact with your fans and Web site visitors is with e-newsletters (electronic newsletters). E-newsletters allow you to promote your music or band to your readers, bring more visitors to your site, announce new additions to your site, make readers aware of any gigs or special information exclusive to fans, keep your site fresh in readers' minds and much more. E-newsletters don't incur printing or mailing costs and can be sent to anyone, anywhere, quickly and easily with a click of a button.

What should my e-newsletter contain?

Your e-newsletter should be a text or HTML document containing information about your band, new site additions, information and links to music on your site, upcoming shows, contact information, a way for the reader to unsubscribe …