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SEOUL, July 1 Asia Pulse - South Korea's whiskey breweries are introducing holograms and tin seals to prevent the selling of fake products on the market, the government said Thursday.
The National Tax Service (NTS) said the measures are part of an all-out effort to root out the selling of cheap whiskey packaged as premium products. The government has said it will offer 10-million-won (US$8,650) rewards for those who report such rip-offs, but because it is hard to distinguish the contents of one type of whiskey from the next, clamping down on such practices has been difficult.
Retailers and particularly drinking establishments have been accused of putting low-priced liquor into bottles of more expensive products and selling them at a huge profit.
The tax office said local distributors like Diageo Korea Co. have placed finely-detailed holograms on the bottles of its premium Windsor 12 and Windsor 17 whiskeys since last month.
This measure has also been adopted by Jinro Ballantines ...
Source: HighBeam Research, HOLOGRAMS, SEALS TO PREVENT SELLING OF FAKE LIQUOR IN KOREA: NTS.