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PRASAR BHARTI STRIKES DEAL WITH ESPN-STAR SPORTS FOR ASIA CUP.
NEW DELHI, July 1 Asia Pulse - State-owned broadcaster Prasar Bharti has struck a deal with ESPN-Star Sports for sharing the terrestrial rights for the forthcoming Asia Cup cricket tournament, featuring India, Pakistan and Sri Lanka among others.
Cricket lovers across the country would be able to watch the action live on national television Doordarshan National channel with the public broadcaster striking a revenue-sharing deal for airing four "India-specific" matches.
"We will be showing four matches which include, apart from the final, India's clashes with Pakistan, Sri Lanka and Bangladesh," a Prasar Bharti said.
The official said unlike the controversial arrangement with Ten Sports for the India-Pakistan series which saw both the parties landing in court, the arrangement with ESPN-Star Sports was 'amicable' ...
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Source: HighBeam Research, PRASAR BHARTI STRIKES DEAL WITH ESPN-STAR SPORTS FOR ASIA CUP.