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THE FOX BOX.(new programming on the Fox television network)

Publication: The New Yorker

Publication Date: 28-JUN-04

Author: Franklin, Nancy
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COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.

Fox has changed the face of network television. What, you didn't get the press release? That's what it says: "summer 2004: fox changes the face of network television." The revolution--another word that Fox has been using to describe its extreme makeover of TV--happened last week. Maybe you do know that already, but I mention it anyway, just in case you've been preoccupied with the imminent handover of power in Iraq or busy wondering why you have no recollection of Ronald Reagan's Presidency making us "feel good about ourselves again," as the news anchors and commentators kept telling us it did during the weeklong coverage of his death and the memorial events that followed.

Fox's earthshaking efforts have been focussed primarily not on giving us better shows--you silly!--but on instituting a new programming schedule. It has scrapped the traditional network practice of premiering new shows in September and October, and will now introduce them year-round; Fox will also start new seasons of existing shows at times that work around its broadcast of the major-league playoffs and the World Series, in October, and of its tent-pole hit "American Idol." Last week, the network kicked things off in a big way, premiering five new shows--one drama ("North Shore"), two comedies ("Quintuplets" and "Method & Red"), and two reality series ("The Casino" and "The Simple Life 2: Road Trip"). "North Shore" and "The Casino"...

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