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SCOTT SASSA: FRIENDSTER'S NEW BEST FRIEND.

The America's Intelligence Wire

| June 28, 2004 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From BusinessWeek)

What's a big-shot network guy doing at a little startup in Silicon Valley? Driving the next media revolution, says Scott Sassa, ex-president of NBC West Coast, who left on June 3 for social networking phenom Friendster. Thanks to the rise of personal video recorders that let people skip ads, contends Sassa, network TV will be a grim business. It's quite a change in mind-set for 45-year-old Sassa, who also helped start Fox's cable network. At NBC, he oversaw the likes of The West Wing and Fear…

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