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(From BusinessWeek)
What's a big-shot network guy doing at a little startup in Silicon Valley? Driving the next media revolution, says Scott Sassa, ex-president of NBC West Coast, who left on June 3 for social networking phenom Friendster. Thanks to the rise of personal video recorders that let people skip ads, contends Sassa, network TV will be a grim business. It's quite a change in mind-set for 45-year-old Sassa, who also helped start Fox's cable network. At NBC, he oversaw the likes of The West Wing and Fear…