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Supersized graphics.(multimedia)
When Click 3x created a branding campaign for electronics giant Samsung, the artists had to think big. That's because they were creating the graphics package for display on a giant screen at one of the world's biggest and most famous landmarks New York City's Times Square.
Click 3x designed the pieces, employing bold renditions of the Samsung logo. The artists then created the graphic elements using mainly Alias's Maya, in addition to Softimage's XSI. In particular, the Samsung products were accurately modeled down to the smallest detail. The team also used Discreet's Flame for rotoscoping and Adobe's After Effects for compositing.
Half the campaign consists of sophisticated logo treatments with the company's name appearing in fascinating guises. In one, stylized electronic circuitry pulsing throughout the flame resolves into the wings of butterflies circling the logo.
Another, inspired by M.C. Escher, features people walking on the top, bottom, and sides of the frame while using ...
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- Samsung. (Products).
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- Key tool.(Product Showcase)
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The Coleman Green Key tool is the first step in making empty single-use propane cylinders recyclable...discarded along with regular household trash or recycled. The Green Key tool is inserted into the top of the cylinder, where it will remain permanently...
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- Press release article from: PR Newswire February 15, 2005 700+ words
...user of genetic information to help guide medical therapy, said its DNA test, FAMILION(TM), is on its way to becoming a key tool to help physicians save the lives of people who are genetically predisposed to potentially fatal cardiac arrhythmias caused...
