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Readers seeing red.(Selling it: goofs/glitches/gotchas)(Brief Article)
Road rage is old hat, but how about reader rage? Lately, Selling It has received a batch of beefs from subscribers to various magazines. One man's GolfDigest subscription was marked "overdue," his account was "red-flagged," and he was ordered to "act quickly--send payment now" so that "your account and credit record with GolfDigest can still be cleared." The crime: He simply had not yet chosen to renew. Now, he says, he won't.
Another reader noticed that a full-page ad affixed to a copy of BusinessWeek offered a "Preferred Customer" rate substantially higher than the rate on cards inside the same magazine.
And a man who has been dead for three years was thanked recently (and billed) for his subscription order to CosmoGIRL!, a publication his niece doubts he ordered.
One newsletter's recent missives have us really miffed:
* Postmarked Dec. 18: An envelope from PBI Media marked "your newsletter enclosed." Inside is an eight-page newsletter called Electronic Gaming Business, ...
- Forced free trials 101. (Promotion).
- Newspaper article from: The Newsletter on Newsletters December 17, 2001 700+ words
...newsletter, or perhaps include a "continuation notice" with it. Print on the envelope...notice with the issue and a continuation notice. Then send two post-trial notices...then a different colored envelope. Continuation notice It's against the law to send an...
- It's against the law to send a prospect an unsolicited invoice.(Promotion)
- Newspaper article from: The Newsletter on Newsletters May 9, 2005 700+ words
...trial, when some publishers send an invoice instead of a continuation notice--ideally accompanied by a disclaimer such as "This...free), you may then send them an invoice rather than a continuation notice. (NL/NL contributing editor Fred Goss has prepared...
- Negotiating separation agreements.
- Magazine article from: Financial Executive Zweig, Stephen E. September 1, 2009 700+ words
...the executive should explore the full range of compensation and benefits available to terminated executives--salary continuation, notice pay, leave pay and supplemental payments; exchange of a fixed duration of severance pay for a variable duration ending...
- How to deconstruct forced free trial results.(DM Notebook)
- Newspaper article from: The Newsletter on Newsletters Goss, Fred November 30, 2003 700+ words
...only three issues. * NEPA executive director Patti Wysocki (see sidebar) recommends mailing out a separate "Continuation Notice" not only between each issue mailed but also two more after the last issue is mailed. Publishers often bemoan...
- Rule clarifies COBRA notice requirements.(Health Insurance)(Consolidated...
- Magazine article from: National Underwriter Life & Health-Financial Services Edition Bell, Allison June 14, 2004 700+ words
...Security Administration (an arm of the U.S. Department of Labor). * What it affects: COBRA health coverage continuation notice rules. * Who's affected: 411,000 U.S. group health plans. * Number of events qualifying plan members...
- Increase your renewal rates with these 3 techniques to stay on top of personnel...
- Newspaper article from: The Newsletter on Newsletters October 31, 2003 700+ words
...On the other hand, the replacement may know very little. In this case, offer a free trial with a follow-up continuation notice spelling out the terms for a paid subscription. Finally, go for the "two-for-one" subscription idea...
- In a first for b-to-b marketing, publisher succeeds with sweepstakes offer....
- Newspaper article from: The Newsletter on Newsletters December 31, 2001 700+ words
...signed up for two trial issues of one of the OneOnOne newsletters, which were followed by a billing with a "continuation notice." Patel says more can be expected in the way of these types of sweepstakes from OneOnOne Computer Training and...