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Can Trident White whiten teeth?(names & claims)(Brief Article)
"Smile brighter," promises a TV commercial for Trident White. The label for the sugarless gum claims it "whitens teeth," but can an 89 cent pack of gum do that? Even if the evidence from the unpublished manufacturer-funded study is taken at face value, it takes an awful lot of chewing (80 minutes a day for weeks) for a minor amount of tooth cleansing.
According to the gum's maker, Cadbury Adams, Trident White contains sodium stearate, a surface stain remover. (it also contains a milk-derived ingredient that Cadbury Adams said people with milk allergies should avoid.) The company provided CONSUMER REPORTS with a summary of the July 2000 clinical trial it funded, but declined to identify which university conducted the study or the exact number of participants.
The study summary says hundreds of adults were given a baseline oral exam, and then randomly ...
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THE COMPANY: Cadbury Adams USA LLC, Parsippany...Trident Cool Rush and Trident White Cool Rush THE HOOK...line as well as the Trident White line Cool Rush's...long-lasting taste. Trident White significantly reduces...
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Cadbury Adams USA LLC (973) 909-2752 This sugarless gum is now available...whiten teeth and help prevent stains from forming, according to Cadbury Adams. All Trident White flavors contain Recaldent, a milk-derived remineralizing ingredient...
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...technology center, Cadbury Adams continues to...the successful Trident White and Dentyne Ice...200 countries. Cadbury Adams USA LLC's brand...Trident(R), and Trident White(R). CONTACT: Luisa Girotto of Cadbury Adams USA LLC, +1...
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...as a new line called Trident White. Cool Rush cooling...long-lasting taste. Trident White reduces surface dental...OMITTED] Company: Cadbury Adams USA llc, Parsippany...Ingredients: Cool Rush Trident White: Gum base, sorbitol...
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THE COMPANY: Cadbury Adams USA, Parsippany, N.J. THE PRODUCT: Trident White Cool Colada, Trident White Cool Bubble...Splash Apple with Raspberry THE HOOK: Cadbury Adams USA released three new Trident sugarless...
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...Wrigley Jr. Co. and Cadbury Adams USA LLC. Wrigley late...fans." For its part Cadbury Adams has unveiled three new flavors, including Trident White Cool Colada with pineapple...two new flavors are Trident White Cool Bubble and Trident...
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- Press release article from: PR Newswire January 20, 2005 700+ words
...About Cadbury Adams Cadbury Adams USA LLC, based in...approximately 200 countries. Cadbury Adams USA LLC's brand portfolio...Trident(R) and Trident White(R). CONTACT: Katie...stevens.com, for Cadbury Adams USA LLC Web site...
- Cadbury Adams Launches New Bubblicious(R) Advertising Campaign Featuring Rookie...
- Press release article from: PR Newswire July 8, 2004 700+ words
...CADBURY ADAMS USA LLC Cadbury Adams USA LLC, based in...approximately 200 countries. Cadbury Adams USA LLC's brand portfolio...Trident(R), and Trident White(R). CONTACT: Moira...242-9353, for Cadbury Adams USA LLC Web site...
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- Press release article from: PR Newswire February 17, 2005 700+ words
...CADBURY ADAMS USA LLC Cadbury Adams USA LLC, based in...brand portfolio of Cadbury Adams USA LLC and its affiliates...Trident(R) and Trident White(R). Swedish Fish...Missy Hermann for Cadbury Adams USA LLC, +1-212...
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- Press release article from: PR Newswire October 20, 2005 700+ words
...About Cadbury Adams: Cadbury Adams USA LLC, based in...brand portfolio of Cadbury Adams USA LLC and its affiliates...Trident(R) and Trident White(R). Swedish Fish...neimangroup.com, for Cadbury Adams USA LLC Web site...