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Let the chips fall.(Claim Check)(Procter & Gamble and Frito-Lay competition)(Brief Article)
The claim: "America prefers the taste of Lay's Stax Original Potato Crisps over Pringles Original Potato Crisps," says a full-page ad in The New York Times. Fine print attributes those findings to a national taste test. The claim has Procter & Gamble fried: P&G, which makes Pringles, has asked Frito-Lay to stop running the ads, which it says are false.
The check: We bought 22 cans each of Lay's Stax and Pringles, took the chips out of their cans, set up a booth in our cafeteria, and invited staff members to taste each product. The 111 ...
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