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Zee's Telugu channel likely in August.

Asia Africa Intelligence Wire

| June 15, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Business Line)

Byline: K.V. Kurmanath

Hyderabad, June 14 - AFTER the foray into the regional television market in the North and East under the Alpha basket, Zee Network is making inroads into the South by launching a channel in Telugu.

The channel, Alpha Telugu, is all set to come up in August. "This is in line with our plans to cater to the huge regional television markets in the country," sources in the company told Business Line.

Mr Subhash Chandra, Chairman and …

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