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The soft spot of ESPN25's hard sell.(Remote Patrol)
It's ESPN's world. We only consume it.
Last week I bought a Happy Meal that included an ESPN25 hand-held game for dessert, hit the supermarket for ESPN25 Gatorade (limited edition--only 1.3 billion bottles produced) and deodorant (with flee ESPN25 keychain) and grabbed a sixer of ESPN25 Bud Light at the liquor store. Never mind trying to explain life before ESPN was born September 7, 1979. What happened to subliminal advertising?
Welcome to the "ESPN25 Initiative" which only sounds like a voter proposition to install 21 more ESPN channels.
(Sorry. It's easy to be cynical since ESPN Inc. ceased to be an underdog. With 90 million people weekly watching/reading/logging on/eating its products, rooting for ESPN is like rooting for the phone company. Hail the first broadcaster owning rights to the NFL, NBA, MLB and NHL, plus the National Spelling Bee. I find myself getting sports news more from ESPNEWS and ESPN.com and less from SportsCenter, in conscious backlash that my once-private pleasure has become a corporation-within-a-corporation.)
The Worldwide Leader's very public celebration rages on with mostly ...
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