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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Robert E. Johnston, Jr. and J. Douglas Bate Published by Amacom
Robert E. Johnston and J. Douglas Bate display impeccable timing with their new book, The Power of Strategy Innovation. A number of companies and researchers are working with concepts similar to those defined and packaged for us in this book.
The Power of Strategy Innovation builds on three pillars. First is the recognition by many that strategic managers need to consider strategy for both tomorrow and today in order to stay successful over time. This is now state-of-the-art knowledge within the field of strategic management, following the work …