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Shell launches advert drive with celebrities ..BY: By Meena Sreenivasan ..LD: MOTORISTS who drove into a selected Shell retail station in Kelana Jaya to refuel their cars recently were surprised when they were served by well- known personalities like Mala.

Asia Africa Intelligence Wire

| June 11, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From New Straits Times (Malaysia))

MOTORISTS who drove into a selected Shell retail station in Kelana Jaya to refuel their cars recently were surprised when they were served by well- known personalities like Malaysian master mariner Datuk Azhar Mansor, head of MCA Public Services Department Datuk Michael Chong and multi-talented media personality Asha Gill.

The three celebrities were invited to serve motorists with free mineral water in conjunction with the launch of the Shell "Better Mileage" Petrol print advertisements and television commercials in the Malaysian media.

Proceeds from the sale of petrol during the one-hour "Celebrity Service for …

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