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Superstation kryptonite.(Static)(TBS Superstation to be relaunched as all comedy channel)(Brief Article)

The Sporting News

| June 07, 2004 | Quindt, Fritz | COPYRIGHT 2004 Sporting News Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

* Superstation Kryptonite: This summer TBS, the original "superstation," will cease to be known as Superstation TBS when it relaunches as an all-comedy channel (new marketing slogan: "TBS: Very Funny"). Which helps delineate TBS from sister TNT (slogan: We Know Drama and Western Conference Finals") and maybe explains the Braves being sub-.500 through May.

TBS' ownership continues to pay MLB about $90 million annually for the right to broadcast the Braves coast to coast, and ratings have recovered after last season's all-time low ... but the gild is off that ...

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