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<a href="http://www.accessmylibrary.com/coms2/summary_0286-21533325_ITM" title="Facts and information about Good, bad ... could get ugly: should the low-carb revolution go into loony eclipse, look out for the Feds.(R & D Tech Trends)">Good, bad ... could get ugly: should the low-carb revolution go into loony eclipse, look out for the Feds.(R & D Tech Trends)</a>
Good, bad ... could get ugly: should the low-carb revolution go into loony eclipse, look out for the Feds.(R & D Tech Trends)
Stagnito's New Products Magazine
|
February 01, 2004 |
Best, Daniel |
COPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
Okay, fellow food fabs, time for a history lesson. The year is 1989 and the Great Oat Rush is in full roar. A series of groundbreaking nutritional studies have demonstrated the benefits of oat bran and, specifically glucans, in improving serum lipid profiles and reducing coronary heart disease risks. This sparks an explosion of new product development. Food companies and kitchen entrepreneurs alike are rushing to capitalize on consumers' new grail of nutrition and health--oat bran. Sales of Quaker brand oatmeal are surging.
Unfortunately, so are products like oat-bran dusted potato chips and oat-bran beer. Rumors circulate of mysterious oat-wielding shamans, blessing horizontal mixers with incantations in the middle of the night (okay, I made that last part up).…
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Source: HighBeam Research, Good, bad ... could get ugly: should the low-carb revolution go into...