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Higher prices rather than lower quality is Jotun broadbrush tactic.

Europe Intelligence Wire

| June 01, 2004 | COPYRIGHT 2004 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Lloyds List)

MARITIME paint manufacturer Jotun has been forced to raise prices across its range of marine coating products as Chinese economic expansion has driven escalating raw material costs.

Norwegian manufacturer Jotun, one of the world`s leading paint makers and suppliers, said it faced either a price increase or reducing the quality of its anti-corrosion and fouling paints.

'Faced with the current economic challenges we had the option of reducing the quality of our products or raising prices,' said European marine director Nick Scotland.

'We believe strongly in maintaining the high performance of products that our customers have come to expect from Jotun, therefore we have regrettably chosen to raise prices.'

Key factors forcing the increase were the change in the cost of metals, specifically copper and zinc, epoxy resins and oil and petroleum derivatives.

'These are a result of the improving economic climate, especially in China, which is driving up demand for raw materials,' Mr Scotland explained.

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