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SOUTH KOREAN ENTREPRENEUR BRINGS E-COMMERCE TO NORTH KOREA.

Publication: AsiaPulse News

Publication Date: 31-MAY-04
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COPYRIGHT 2004 Asia Pulse Pty Ltd

SEOUL, May 31 Asia Pulse - A South Korean entrepreneur has brought e-commerce to North Korea by launching a Web site that enables consumers in the South to shop for cheap agricultural products from the communist country.

Given North Korea's poor track record in keeping business deals with outsiders, the project certainly involves some risk. But after just a couple of months, there are signs that it might hit the jackpot.

Hyun Sung-joo, 48, the Seoul-based trader who launched the project, said it is the first time South Korean consumers have direct access to North Korean suppliers.

"We have signed contracts with three North Korean companies, and we have a vision of developing the site into a trusted e-business service," said Hyun, who once worked...

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