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Secret of CRM success.

Europe Intelligence Wire

| June 01, 2004 | COPYRIGHT 2004 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Financial Director)

An IBM survey on customer relationship management (CRM) finds that by prioritising and selecting key CRM and business processes, the likelihood of CRM success can be improved from less than 15% to as much as 80%. The two approaches most ...

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