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(From Arabies Trends)
One of the top executives at the worldwide leader in the fast-moving consumer goods sector,
Burgmans outlines UnileverOs global strategy.
n How did Unilever do in 2003? What challenges will the company face in 2004 and the
future?
p Unilever is very much guided by its strategic plan. This year is the last year of the strategic
plan, so that is currently our major preoccupation at the company.