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HLL RELAUNCHES CLOSE UP (Close Up to have new formulation and new packaging with stand-up caps available at same price points).

Asia Africa Intelligence Wire

| May 17, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From India Business Insight)

Hindustan Lever Ltd (HLL) is planning to re-launch its 34- year old CloseUp toothpaste with new formulation and packaging. HLL's re-launch is seen as an effort to scale up its share in the Rs2200-crore domestic …

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