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Washers: a whole new spin.
The once ho-hum laundry room has become a hotbed of activity. New technologies and jazzier styling are stirring up interest--and pushing prices of some washers above $1,500. (If that figure has you reeling, you'll be happy to know that we found several machines priced at $500 or less that washed very well; see Ratings, page 36.)
Among the significant trends:
More variety. You'll see more front-loaders in stores along with several types of top-loaders. Traditional top-loaders are still going strong--accounting for about three out of four purchases last year--but they've been joined by a growing number of top-loaders with unorthodox wash systems. The ...
- Maytag Neptune Proven to Save Billions of Gallons of Water Annually
- Press release article from: PR Newswire September 15, 1997 700+ words
...to gauge consumer acceptance and changes in washing behavior. In addition to being energy- and water-efficient, the Maytag Neptune boasts a list of advanced features, such as: largest capacity of any residential washer on the market, with the ability...
- THE MARKETING 100: MAYTAG NEPTUNE: JOHN THOMAS
- Magazine article from: Advertising Age Caruso, Jennifer June 29, 1998 700+ words
When Maytag Corp. introduced its luxury high-efficiency Neptune washer it was posed with the challenge of convincing consumers a $1,000 machine would ultimately be a money saver. The highly successful marketing strategy rested on an online teaser promotion, a big ad campaign and a publicity stunt
- EZ Way Laundromat wins Maytag Neptune washer. (INDUSTRY NEWS).
- Magazine article from: American Coin-Op November 1, 2001 700+ words
Dave and Candy Adams, owners of EZ Way Laundromat, Middlefield, Ohio, recently received a free Maytag Commercial Neptune high-efficiency washer. Shown (from left to right) are Dave and Candy Adams and Tom Turchek of Lakeside Laundry Equipment. The couple entered a drawing to win the Neptune at the
- Majap makers see riches in niches.(major appliance)
- Magazine article from: TWICE Wolf, Alan April 21, 2003 700+ words
...guarded glass booth in which it was displayed--is top loading line extension of the popular Maytag Neptune front loading washer: the Neptune TL. Born of research showing that more than 50 percent of consumers still prefer a top-load configuration...
- Maytag Corporation Introduces New Dimensions in Clothing Care and Cooking At...
- Press release article from: PR Newswire January 21, 2004 700+ words
...in one to five hours in the Maytag Neptune DC, compared to one to two...capacity in the industry. The Maytag Neptune DC has the flexibility to dry...with gentle fabric care. The Maytag Neptune TL TumbleClean(TM) wash system...
- High-tech science reaches appliances.
- Newspaper article from: Philadelphia Daily News (via Knight-Ridder/Tribune News Service) April 18, 2003 700+ words
...over. Ah, but now comes the Maytag Neptune TL, a top load washer with the...esteemed front load kin. The Neptune TL does away with the traditional...stained clothes. Look for the Neptune TL later this year, priced from...
- Philadelphia Daily News Plugged In Column.
- Newspaper article from: Knight Ridder/Tribune Business News April 22, 2003 700+ words
...over. Ah, but now comes the Maytag Neptune TL, a top load washer with the...esteemed front load kin. The Neptune TL does away with the traditional...stained clothes. Look for the Neptune TL later this year, priced from...
- WHITE GOODS' RAPID REBOUND TIED TO HOUSING, INTEREST RATES.
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network Beatty, Gerry November 17, 2003 700+ words
...consumers the appliance solutions that fit their personal needs," Maytag said in the statement, such as "the Maytag Neptune TL [Top-Loading] high-efficiency washer, Neptune Drying Center and a whole line of kitchen products from Jenn...
