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When is a calorie not a calorie? When it comes from a low-carbohydrate food. That, at least, is what many food ads and labels now imply.
"For just 3 grams of net carbs per serving, you can reward yourself with one of life's most delicious indulgences," says the label of Keto's low-carb Rt. 66 Rocky Road ice cream. "Only tastes like cheating," says an ad for Carborite's "extraordinarily delicious low carb" cookies and candies.
But a CONSUMER REPORTS investigation has found that many of the low-carb food products now flooding supermarkets may in fact be cheating--consumers, that is--by undermining the weight loss they hope to achieve. Among our findings: