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The Financial Director interview - Change of Gear.
(From Financial Director)
Byline: Sarah Perrin.
Three-times turnaround king Richard Pennycook has exchanged unpredictability for stability, and crisis talks with bankers for expansion planning. As group finance director of RAC plc, he enjoys managing a brand that other FDs would love to get their hands - and balance sheets - on.
Pennycook joined RAC last August after completing his third turnaround in a row with the sale of HP Bulmer, the cider-maker, to Scottish & Newcastle.
This followed four years working on the turnaround of motorway services group Welcome Break (as finance director and then chief executive), and before that an ...
- Bulmer set to expand.(HP Bulmer)(Brief Article)(Statistical Data Included)
- Magazine article from: Grocer July 17, 1999 700+ words
HP bulmer has pledged to continue its international expansion programme and is prepared...and a 70% stake in its Scrumpy Jack distributor in SA, Bavaria Brau. HP Bulmer has reported a group turnover of 315m [pounds sterling], up by 5.6...
- HP Bulmer.(Strongbow cider relaunched)(Brief Article)(Product Announcement)
- Newspaper article from: Brand Strategy April 23, 1999 700+ words
Strongbow cider HP Bulmer has relaunched its market-leading cider brand, Strongbow, with redesigned packaging. The new identity aims to increase the...
- HP Bulmer.(Scrumpy Jack cider packaging)(Product Information)(Brief Article)
- Newspaper article from: Brand Strategy March 19, 1999 700+ words
Scrumpy Jack cider HP Bulmer has launched a new pack design for Scrumpy Jack to coincide with the brand's sponsorship of the England cricket team and the...
- HP Bulmer.
- Magazine article from: Grocer December 18, 1999 700+ words
HP Bulmer said it was planning to expand into Mexico, Spain and Latin America. The drinks company reported a 14.1% jump in pretax profits to 16.7m [pounds sterling] in the half year to October 29.
- HP Bulmer to axe plants.
- Newspaper article from: The Birmingham Post (England) July 2, 1998 700+ words
Midland-based cider maker HP Bulmer is to axe its Devon operations. The firm plans to close its Inchs' sites, with 47 staff facing the sack. They brew White Lightning...
- HP BULMER'S days as an independent, family-run British company look numbered.
- Newspaper article from: Sunday Business (London, England) February 2, 2003 700+ words
HP BULMER'S days as an independent, family-run British company look numbered. After three years of misery, during which its share...
- HP Bulmer rolls out initiative for Sidekick brand. (News).(Brief Article)
- Magazine article from: Precision Marketing April 12, 2002 700+ words
Drinks firm HP Bulmer is set to roll out a new wave of direct marketing activity for its 'shot-style' drink Sidekick. The company is seeking to...
- HP Bulmer. (Digests).
- Magazine article from: Marketing Week March 28, 2002 700+ words
HP Bulmer is to boost its television and advertising spend on Strongbow Cider to [pounds sterling]10m this year, compared with last year's [pounds sterling]4m. TBWA/London handles the brand's creative account and MindShare its media.
