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The credit and sales relationship.(Selected Topic)

Business Credit

| April 01, 2004 | Lusnak, Barb | COPYRIGHT 2004 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Credit and sales are on the same team! The credit department is not a "sales buster" and the sales department does not quote "net never."

Sales and credit are the greatest assets of a company. Sales delivers profits, and credit delivers cash flow. For this reason, the credit and sales departments need to build a solid, positive relationship.

It is true that in most businesses, credit and sales are two distinct functions, operating independently. However, credit and sales departments use some of the same data, and at times, each department can provide information that helps the other perform better.

Sales representatives are the first company contact with the potential or new customer, and frequently contact existing customers. For this reason, the sales department can be an excellent source of credit information. Sales representatives can obtain information by keeping their eyes and ears open; they can review the appearance and the location of the business, customer traffic, phone calls--and get an overall feel for the viability of the business. It is important for sales to start ...

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