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From tug-of-war to teammates: credit and sales professionals are learning to stop sparring over delinquent accounts and disputed invoices and to work together to make money for their employers.

Business Credit

| April 01, 2004 | Gamble, Richard H. | COPYRIGHT 2004 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In spite of recent improvements, credit and sales staffs still spend too much time jabbing at each other with their oars instead of rowing together to propel the corporate boat forward. Companies need to bring sales and credit together for "Smokey the Bear" campaigns to prevent forest fires rather than fight them after they break out, suggests Davy Tyburski, founder and president of CreditandSales.com (www.creditandsales.com). If sales delivers the booked revenue and credit and collections delivers the cash, when they work together to maximize both, companies make more profit, he argues.

One critical area where cooperation between credit and sales is needed--the ...

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Source: HighBeam Research, From tug-of-war to teammates: credit and sales professionals are...

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