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Grand opening: TV's hit series Las Vegas makes a powerful first impression with its state-of-the-art intro.(Video)

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| April 01, 2004 | Moltenbrey, Karen | COPYRIGHT 2004 PennWell Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Creators of new prime-time television shows have just a short period--often only a few weeks--to win the loyalty of a substantial viewing audience or risk being replaced by the network.

Recently, a number of shows followed the "franchise" formula of the highly successful Law & Order crime drama by using an already popular show to lure viewers to a new but similar series. Conversely, there are a number of recently attached properties that are striving to make it on their own, without the help of a flagship program. When these shows debut, whether in September or as a mid-season replacement for another series, they have but a few minutes to capture viewers ...

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