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Creators of new prime-time television shows have just a short period--often only a few weeks--to win the loyalty of a substantial viewing audience or risk being replaced by the network.
Recently, a number of shows followed the "franchise" formula of the highly successful Law & Order crime drama by using an already popular show to lure viewers to a new but similar series. Conversely, there are a number of recently attached properties that are striving to make it on their own, without the help of a flagship program. When these shows debut, whether in September or as a mid-season replacement for another series, they have but a few minutes to capture viewers ...