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Is it time you went on a cash diet?

Europe Intelligence Wire

| April 06, 2004 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Leicester Mercury)

"What really drives continued savings is changing your mentality so that every time your fingers fondle loose change, you're going to be as smart a consumer as possible," he says.

To help people cut their spending, he has written The Money Diet, a guide to shedding pounds and saving money on everything.

So here's his guide to how to save without feeling the pinch.

FOOD: There are four levels of brands in any supermarket - finest, normal, own brand and no-frills.

When you go shopping buy one brand level lower than usual, just to try. If you like it then switch to that brand.

CLOTHES: You might not…

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