(From Polish News Bulletin)
After 14 years of discussions on the need to improve and promote Poland's image in the world, after dozens of official strategies, Poland still lacks a single idea or symbol that would help to co-ordinate the promotional efforts undertaken by the government and business.
What needs to be done, and how to include business more in the promotional effort was the topic of a recent conference called "Poland's Promotional Strategy ? How to Achieve a Breakthrough?" organised by Ernst & Young, the consultancy, and Rzeczpospolita. - A Gloomy and Colourless Country
A small country located at Europe's outskirts, rather gloomy, with a dull cuisine and lacking any characteristic properties ? that is how Poland is viewed in Japan, according to a recently conducted survey, whose results were presented by Adam Pawlowicz, former head of the Polish Agency for Foreign Investment (PAIZ).
Miroslaw Boruc, chief executive of the Polish Brand Institute …