Breakthrough Needed: After 14 Years of Discussions, Poland Still Doesn't Know How to Promote Itself in the World.

(From Polish News Bulletin)

After 14 years of discussions on the need to improve and promote Poland's image in the world, after dozens of official strategies, Poland still lacks a single idea or symbol that would help to co-ordinate the promotional efforts undertaken by the government and business.

What needs to be done, and how to include business more in the promotional effort was the topic of a recent conference called "Poland's Promotional Strategy ? How to Achieve a Breakthrough?" organised by Ernst & Young, the consultancy, and Rzeczpospolita. - A Gloomy and Colourless Country

A small country located at Europe's outskirts, rather gloomy, with a dull cuisine and lacking any characteristic properties ? that is how Poland is viewed in Japan, according to a recently conducted survey, whose results were presented by Adam Pawlowicz, former head of the Polish Agency for Foreign Investment (PAIZ).

Miroslaw Boruc, chief executive of the Polish Brand Institute …