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News In Brief.
(From Irish Independent)
Irish Life has the right Chemistry
IRISH Life has appointed Chemistry as its advertising agency following a strategic and creative pitch, also involving five other agencies - Leo Burnett, McCannErickson, Ogilvy, Rothco and the incumbent, DDFH&B.
The pitch was managed by Brian Ross of Agency Insight.
Chemistry's existing clients include Coca-Cola, First Active, Irish Distillers and RecruitIreland.com.
Bulmers offering customers a light
BULMERS saw an opportunity in the smoking ban, with a clever ad for the light version of its cider.
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