AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Image overhaul puts a very contemporary spin on Baileys bottle.
(From Irish Independent)
The liqueur is set for a new ad campaign, a new bottle, and a new image, writes SAMANTHA McCAUGHREN
ONE of Ireland's most successful brands, Baileys, is getting an overhaul asthe drink aims to increase global sales from 6.6m cases a year to 10m by 2007.
While the company is launching a new global ad campaign, the most dramatic change forBaileys is a redesign of the bottle, the aim being to reflect contemporary Ireland and to trigger more impulse buys of the cream drink.
Chief executive of R&A Baileys Wendy Darlington is aware of the dangers of changingany aspect of a well-established brand, but the evolving image of Baileys had outstripped the traditional look of the bottle.
Ms Darlington said that associations with Sex and the City and Friends, which the brandhas successfully sponsored, had brought with them a more modern image. However, research revealed that the packaging wasn't perceived as keeping pace with this new image.
Key to the development of the new branding has been a balance between the modern look and keeping existing customers on board.
- Mission to give Sandwell 'sexy' new image.
- Newspaper article from: Birmingham Evening Mail (England) Johnson, Steve April 24, 2000 700+ words
...masterminds to give the borough a 'sexy' new image. Council bosses have approved a plan...Deputy Sandwell Council leader Coun Adrian Bailey said: 'We are conscious that Sandwell...tenders for the ambitious project. Coun Bailey said: 'Success breeds success and Sandwell...
- BAILEY AT HB: MOVING UP.(Glenda Bailey, editor in chief of Harper's...
- Magazine article from: WWD Lockwood, Lisa June 8, 2001 700+ words
...market, exclusive magazine." Bailey hopes to bring a fresh perspective...reproduce Marie Claire," said Bailey, who makes no bones about...want to produce a completely new image for Harper's Bazaar." While Bailey wouldn't divulge who her...
- DENTSPLY International Inc. and New Image Industries sign merger agreement.
- Press release article from: Business Wire January 28, 1997 700+ words
...International Inc. (Nasdaq:XRAY) and New Image Industries Inc. Tuesday announced that they...offer for all of the outstanding shares of New Image at a price of $2.00 per share. New Image, based in Carlsbad, Calif., designs...
- NEW IMAGE INDUSTRIES TO MERGE WITH MAJOR INTRAORAL DENTAL CAMERA MANUFACTURER
- Press release article from: PR Newswire April 23, 1996 700+ words
...Calif., April 23 /PRNewswire/ -- New Image Industries, Inc. (Nasdaq-NNM: NIIS...President and Chief Executive Officer of New Image Industries, the world's leading producer...Insight Imaging Systems will bring to New Image additional products, an enhanced sales...
- NEW IMAGE INDUSTRIES REPORTS HIGHER SECOND QUARTER NET INCOME
- Press release article from: PR Newswire February 13, 1996 700+ words
...extremely pleased with the performance of New Image Industries in the second quarter and...results represent a positive step for New Image Industries. I believe we have turned...market, which continues to recognize New Image Industries as the industry leader in...
- New Me, New Image: How New Image Weight Loss Camp Can Change My Life.
- Press release article from: Business Wire February 22, 2007 700+ words
...esteem, lose weight and learn to live a healthier lifestyle are invited to participate in New Image Weight Loss Camps' "New Me, New Image: How New Image Weight Loss Camp Can Change My Life" essay contest. Kids have the opportunity to win a...
- New Image Industries announces major European expansion; acquires European...
- Press release article from: PR Newswire January 3, 1990 700+ words
NEW IMAGE INDUSTRIES ANNOUNCES MAJOR EUROPEAN EXPANSION...facilitate a major European expansion plan, New Image Industries Inc., (NASDAQ: NIIS...formed and wholly owned subsidiary, New Image International N.V. Image Technologies...
- New Image Industries to acquire dental imaging company; names key executive to...
- Press release article from: PR Newswire October 17, 1989 700+ words
NEW IMAGE INDUSTRIES TO ACQUIRE DENTAL IMAGING...Calif., Oct. 17 /PRNewswire/ -- New Image Industries Inc. (NASDAQ: NIIS) announced...in connection with the transaction. New Image also announced that R. Michael Null...