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Win over the Upper Echelons of Management with these four strategies.
Publication: Marketing to Finishers Publication Date: 01-OCT-01 |
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COPYRIGHT 2001 Gardner Publications, Inc.
Selling to a CEO requires a different strategy than selling to a middle manager. The benefits that might appeal to the manager--price, size, ease of use--may be irrelevant to a top corporate officer. Most corporate officers are more interested in how your product will affect the big picture.
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