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On July 4, 2002, the United States Army introduced America's Army, an online PC action game intended as an information vehicle to teach teens, through the use of virtual experiences, about soldiering as a career choice. The initial goal was simple: Provide the information within the entertaining and immersive environment of a high-production-value game, thereby reducing the Army's initial search costs for new recruits. Four years later, the America's Army franchise has far exceeded its original mission: A force in the entertainment realm, it is one of the top-rated PC action-game franchises played online.
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