Make your company's Direct Mail targeted and to the point. (01-MAR-01) Marketing to Finishers

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Make your company's Direct Mail targeted and to the point.

Publication: Marketing to Finishers

Publication Date: 01-MAR-01

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Any direct mail program starts with two basic components--a message and an audience. What are you trying to say and to whom are you saying it?

First the audience. Who are you trying to reach? For example, paint companies looking for new customers could reach all the painting contractors...

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