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Communication is highly important to SAS, the largest independent software manufacturer in the world. With more than 3 million users worldwide and computer software products installed at more than 33,000 sites in more than 110 countries, the Cary, North Carolina-based company must provide a constant flow of information to its customers to enhance its products. However, with the rapid rate of change and customization in the software market, printing up-to- date and relevant instruction manuals and marketing materials can be a challenge. Thanks to its Xeikon DCP/50D IntelliStream digital color press, SAS is now able to print cost-effective, customized documents for its customers.
"Printed marketing material and documentation for software is a strong point of contact with customers and …