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Abstract
This article compares two approaches to increasing information competence in faculty at an academic medical center and looks at possible reasons for their varying success. Approach A started with formal instruction in a classroom setting and included hands-on work by the faculty-participants. An assignment involved followup interaction between the faculty-participants and the instructing librarian via email. In Approach B we went to the faculty when they had already gathered for a conference. Two librarians set up a computer workstation at the site and were available to answer individual attendees' questions before the conference. We have done this once, ...